The 109th International Toy Fair arranged by the Toy Industry Association was held at Jacob Javits Center in New York last week. TIA is a not for profit trade association for producers and importers of toys and youth entertainment products sold in North America. This is the biggest Toy Show in Northern Hemisphere.
As duty called, I attended the toy fair and all right yes, it is one of my favorite trade shows, apart from the dynamic atmosphere which I love about the fairs, for some reason I walk faster to this one. Before it starts I love passing by the Hasbro showroom when they start to set up, as it is a heads up of the upcoming Toy Fair.
The action was going on in the entire tremendous 360,000 square feet show area with over 34000 visitors, more than 1000 exhibitors and about 250 of them first time exhibiting companies. [Read more...]