Linda Berke

About Linda Berke

Linda Berke, President and Founder, TAYLOR Performance Solutions, Inc.
Linda Berke has over 20 years experience in consulting, training and coaching. Ms. Berke founded Taylor Performance Solutions in 2003 and her team specializes in developing customized learning experiences for businesses and individuals who want to increase sales, improve service, become more productive, improve management skills or improve training skills. Her team has experience in multiple industries and works with business with anywhere from 20 to 10,000 employees.
Ms. Berke is a frequent contributor to articles in Newsday and Long Island Business News. She has served on the Board of Directors for the American Society of Training and Development from 2005 until 2011 and was the Chapter President from 2006-2008. She can be reached at linda@taylorperformance.com. Or visit TAYLOR’s web site at www.taylorperformance.com

Three Easy Ways to Increase Sales without Increasing Staff

Instill these three principles into your business and you can increase sales without increasing headcount.

Principle #1

All of Our Employees are in Sales but No One is Just an Order Taker

Every employee should know how to listen to the customer (whether internal or external) and how to uncover possible needs during their interactions. For example, if you have receptionists who answer calls from possible prospects, they can do more than just answer the phone and find out who to transfer to in your organization. They should be able to answer basic questions. Instead of just taking a phone message, they should have the skills and confidence to build rapport with the prospect, connect with them so the interaction is memorable and ask a few qualifying questions so the sales person is better prepared for the callback.

Here is another example. [Read more...]