About Lora Altin Ozbilir

Lora was born and raised in Turkey. After graduating from Notre Dame De Sion in Istanbul, she got her bachelor degree in Labor Economics & Industrial Relations from University of Marmara. In 1997, she came to New Jersey to continue her education at Fairleigh Dickinson University. Her last stop was in New York at Parsons The new School of Design. She speaks Turkish, French, English, Armenian fluently. She has been living in New York since 1999. Lora’s background is in active sales for the international freight forwarding industry. She is Vice President of Sales and Marketing at MTS Logistics Inc and has been with MTS for almost 11 years.

Fun Fact: Lora was a professional swimmer, and competed at the highest level in Istanbul.

Top 5 Source Countries for U.S. Footwear Imports

Formal, high fashion or casual; any kind, any style – we will take them all. Sometimes they hurt our wallet, and from time to time our feet, but we can never get enough of them. Ladies, not too hard to guess, right? Yes, I am talking about SHOES; I am sure you will all agree with me that we LOVE shoes!

I am not sure whether you have this same habit or not, but when it comes to me, if I buy something new I definitely check the labels to see where it was made. I guess it has to do with my job. Have you ever thought of which part of the world most shoes get imported from? Most of us probably never really pay attention to those tiny labels where it says “Made in China.” Well, please do not be too surprised, because just like any other commodity footwear is also outsourced, especially in the U.S. My job is in sales in the world of logistics and it has over the years has become an integral part of who I am, as I love to meet new people, help them and build relationships. I also have another passion which is fashion, and anything related to that world. Therefore, apparel and footwear have always been my favorite subjects. When I moved to NY I even took classes at Parsons School of Design right in New York’s Fashion District in order to learn how to market apparel and footwear. When I am on the job, the first thing I usually like to do is to analyze the commodities I target. Basically, the whole idea is to find good quality importers or exporters to introduce our services to. This year I decided to focus more on footwear as a commodity due to large volume of shipments imported from Asia .

During my analysis I ended up reading a lot of articles, many of which are from platforms that support the wholesale footwear industry in the U.S. Some were also from trade associations. This study really helped me to learn more about the commodity and I would like to now share with you in our blog some of those interesting subjects which captured my attention: [Read more...]

Collaborative Effort in the Work Environment

In this article , I would like to analyze the characteristics of today’s business environment. With globalization and constant technological changes, we see a huge difference in today’s businesses comparing to the ones in the past. Customers and their preferences have undeniably changed, the level of competition has changed, and expectations are definitely much higher. As a result, organizations have become increasingly aware that they need to build a collaborative environment in the workplace.
How could we really make a collaboration work when there are so many different opinions, styles, characters and cultures in one workplace? I think there are several methods and keys to building that bond between co-workers.

Positivity is the foundation of collaborative work. We need to do our part in creating a positive environment. Everything starts with being optimistic. I’m no professional motivational speaker, but I am well aware of the power of that “glass half full” state of mind.
We must also take into account that good judgment is just a simple result of acknowledging that everyone has an opinion. Therefore we need to listen to each other and value the other person’s point of view. You have no idea how important it is to be able to always think before you speak and listen, and not make assumptions. There is always going to be someone that knows something different in a group, that may be a key factor in opening new doors for ideas and brainstorming. If you do not agree with someone, that’s ok too. Ever heard the term “agree to disagree,” I’m sure most of us have and trust me, we must often be willing to turn to this to respect each other and maintain the positive work environment. [Read more...]

How To Use Social Media as an Effective Sales Tool

I gasp in front of the squeaky clean mirror, making sure my blouse is tucked into my pants and throw an Altoid into my mouth. Finally I make it into that icy looking conference room down the hall. This is my chance; I can not ruin it with one misstep. Here we go again:

When it comes to sales, there is not a limit of tools at your disposal, and that is most definitely true when you are selling something intangible.

That moment I was just describing, a few years back , was the scene before my meeting with a huge shoe distributor, that was all real, the only thing that I can’t describe in words is the level of excitement I was reaching. Only in my shoes do you know the days, weeks, and months of follow up that it requires to reach what for me is this major step. Still, I know in myself that I am more than prepared when it comes to research. I’m not a social media or search engine addict, but I know good possibilities when I see them and I use them to my advantage. I mean, trust me, there’s a lot about shoes that I’m already familiar with but there is always more to learn. I don’t expect them to quiz me on my footwear knowledge, but I do expect one major question to be shot at me – why do you think you can give us the best service? [Read more...]

Expectations for the 2012 Harvest – U.S. Nut Exports

Like most people, I prefer my almonds and walnuts fresh and not last season’s leftovers, although sometimes we don’t have the luxury to choose. With the harvest right around the corner, farmers will begin gathering crops from the field and pretty soon shipping them to local and international markets. Some of the nuts will be sold and some stored for the following year. I started to follow the nut industry about two years ago, acknowledging the importance of these particular crops as import commodities and more significantly for our U.S. exports. Complex doesn’t even begin to describe it. The climate conditions (cold, hot, wet and dry), insects (pollinating the plants or harming them) and cultural celebrations (the holiday season, Chinese New Year etc.) are very telling for the supply and demand of nuts, causing a chain reaction of stability, inactivity or scrambling to harvest and start shipping.

[Read more...]

Doing Business With China

My job has taught me that everything starts with numbers. In this case, let’s consider the population of China. Such a massive population of 1.3 billion makes China the world’s largest potential market. Evidently it is their geographic size, which contributes to their potential. The World Trade Organization which was founded to regulate the trade between nations, help producers of goods and services, exporters and importers conduct their business, held their fourth trade policy review just a few days ago. At the delegation in China, Assistant Minister of Commerce Yu Jianhua pointed out that China is one of the biggest influences contributing to stabilizing the world economy and trade. We depend enormously on our relationship with China, which is why it is essential that we conserve it.

Being triumphant takes dedication, hard work and effort. Today, China continues to triumph in aiding the world economy, and stabilizing a firmer market for prosperous profits to follow in the years to come. Some measures taken during this past delegation were to persist in continuous growth , expanding domestic demand and promoting imports and exports. All this would address efforts concerning trade partners. Today’s efforts will be tomorrow’s opportunities. [Read more...]

The Distinction Between Logistics and Supply Chain Management

While I was shopping at a local hardware store the other day, I started to think about just how much of a role we play in the whole supply chain picture. Think about it, some of us are suppliers, some are distributors and we are all consumers. Logistics also takes on a significant role here. Thanks to our customers, we may well be one of the means through which the pieces of plywood I needed eventually reached this store I was shopping in, and ultimately my kitchen at home. But we are only one of the links in a long complex chain. To make sense of it all, although many tend to assimilate the meaning of “chain management” with “logistics,” there are bold differences between the two which cannot simply be summed up in one or two sentences. So here goes my attempt to help clarify these distinctions.

According to years of research, some experts have alluded to the notion that logistics falls under the supply chain management ‘umbrella’. Needless to say, to them, logistics may not exist if indeed supply chain management is not present. To evade confusion lets analyze supply chain management at its core. [Read more...]

Survival of the Fittest

In the Mesozoic era, Deinosuchus considered the “terrible crocodile” was capable of killing and eating even the largest of dinosaurs. I was completely shocked when I read this. How on earth could that be possible?!

Apparently, these creatures have the strongest bite of any animal. The pressure of their bite is more than 5000 pounds per square inch. Crazy, right? I’m not what your favorite TV channel is, but mine is definitely the Discovery Channel. Since I was a little kid, I was always fascinated by the animal world. Crocodiles have been around for about 55 millions years. They have the unique ability to adapt to any environment, water or land, by simply tucking in their feet to their sides when swimming and using their webbed feet for walking on land.

As a very busy working mom, my only quiet time is when i check the news on Saturdays. Since I work for an international NVO, I love logging on to the Journal of Commerce or The Economist to find the most updated news about international trade lanes. A few months ago, while researching about China – US trade, I caught a glimpse at this amazing article in the technology-science section of The Economist. It stated that the top predators of the Mesozoic era were not only dinosaurs but also crocodiles. The more I read, the more I started to relate this to our industry. Who will be the real survivors in this economy, the dinosaurs or the crocodiles? [Read more...]

Do You Really Need That Piece of Chocolate…?

In our industry, every day we receive several leads from a variety of sources. As sales people, do you think we should consider all leads as “quality leads“? Wouldn’t it be better if we first set the criterias that qualify a ”good prospect” in our industry? Just like you should read the nutrition label before adding food products to your shopping cart, you should read up on a company before qualifying it as a prospect.

Here are some of the important prospect criterias for the Logistics Industry: [Read more...]

Are Your Cold Calls Not Warm Enough?

I have been involved with sales for many years. Back home in Turkey, right after college I ended up working for an International trade agent in Istanbul, a prestigious distributor of textile machineries. I used to sell a large range of dying, weaving and finishing machineries to well known apparel and textile manufacturers. Although there was a high demand for these products from Italy, Germany and France, the idea of having to call people that you have never spoken to was a BIG deal. After this kind of sales adventure with a “tangible product ” I actually discovered the real challenge of cold sales when I switched to selling a “service”. Sales within the industry of international freight forwarding was not only about selling quality service but also how strong you stand against hundreds of competitors out there. After spending a good amount of years doing cold sales and making cold calls I realized that most sales people have an anxiety of cold calling because they are just not prepared to hear a ” NO ” or “NOT INTERESTED“.

Now that I’m much more experienced I can honestly say that I do prefer “warm calls” over “cold calls”. But as a sales person it is your job to take the necessary steps to turn the heat up in those cold calls. [Read more...]